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Sperry Names Chief Marketing Officer

Sperry, a division of Wolverine Worldwide, appointed Elizabeth Drori as its CMO. Most recently, she was head of marketing for Walmart’s fashion business.

While at Walmart, Drori launched new and high-profile fashion brands including Scoop, Free Assembly and Sofia Jeans by Sofia Vergara, and oversaw performance marketing driving double-digit growth on Walmart.com. Prior to Walmart, Drori served in a variety of director roles at Converse, including global brand management, corporate and brand strategy and international business development. She also was a management consultant with BCG.

In her new role, Drori will focus on developing and executing Sperry’s global brand strategy, including the delivery of integrated marketing activations across all consumer touchpoints and leading the brand’s global marketing, digital advertising, creative services, and social media efforts. Drori will report to Joelle Grunberg, global brand president of Sperry, and a member of Wolverine Worldwide’s executive leadership team.

“Elizabeth is a seasoned, dynamic marketing leader with the demonstrated ability to build brands and drive digital marketing performance,” stated Grunberg. “I’m very excited to welcome Elizabeth to the team, along with her talent for building high performing teams and leading them to market new products. Her skills and knowledge will undoubtedly enhance Sperry’s marketing initiatives, including our current collaboration with performing artist John Legend.”

“I am thrilled to join Sperry during an exciting time for the brand,” stated Drori. “There is so much opportunity to build on Sperry’s rich heritage, and there is an optimism inherent in the brand that especially resonates today. I look forward to working with the team to expand Sperry’s reach with consumers around the world.”

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