Clothing retailer rue21 announced the appointment of Bill Brand to serve as the company's newest CEO. Brand joins the company following executive positions at TV network HSN and cruise line company Carnival Corp. and will replace interim CEO John Fleming who will return as a member of the company's board.
“We chose Bill because of his impressive track record in building high performance teams and his industry-recognized leadership abilities to modernize retail brands,” Fleming said in a statement. “Under his leadership, we will leverage rue21’s recent growth by doubling down on omni-channel enhancements to create more compelling customer experiences.”
While working most recently as the chief retail officer at Carnival, Brand was tasked to lead in the creation of the company's new retail arm. At HSN, Brand is credited with "revamping" the network from its TV-centric approach to one that tailors to more digital and mobile experiences. At both companies, Brand reportedly oversaw revenues reach record highs during his tenure.
“The opportunity to grow a retail brand with such a strong foundation and brand commitment to fashion, affordability and inclusivity is one that both humbles and thrills me,” Brand said in a statement. “I’m excited to leverage the unique momentum that rue21 has achieved during this historic time and I’d like to congratulate the entire team on their efforts."
rue21, headquartered in Warrendale, operates over 670 stores in 45 states throughout the country.