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Herbert Mines Associates Partners with Resilience Capital on CR Brands CEO Search

What’s working for retail brands and why?

New York-based retail and consumer focused executive search firm Herbert Mines Associates recently partnered with Cleveland-based private equity group Resilience Capital Partners in the recruitment of Tim Seitter as president and CEO of its portfolio company CR Brands. Managing director Christine Augustine led the assignment. “Tim combines an established track record in growing brands with an intimate understanding of CR Brands’ chief licensor, Church & Dwight,” said Bassem Mansour, co-CEO of Resilience. “His talents will be an invaluable asset as we commit to growing this partnership and introducing new products with superior formulations.”

“We are pleased to have partnered with Resilience Capital to place new CEO Tim Seitter at CR Brands, one of their portfolio companies.,” said Ms. Augustine. “Tim is a seasoned general manager and a results-driven leader who brings depth in marketing and product innovation leadership, along with strong financial operating acumen.”

Mr. Seitter has more than 25 years of experience in the consumer-packaged goods industry, including serving as the vice president of marketing and head of the oral care strategic business unit at Church & Dwight. Most recently, he was at ClinChoice Inc., a global contract research organization, where he was the president, Americas and Europe. Mr. Seitter previously held leadership roles at Pactiv Corp., Spalding Sports and Kraft Foods. “This is certainly an exciting time to join CR Brands as it continues to launch new products that improve the life of its consumers,” said Mr. Seitter. “I look forward to leading the team as we identify new paths to position CR Brands as a leading consumer products company and brand builder.” Headquartered in West Chester, OH, CR Brands is a consumer-packaged goods company with a portfolio of licensed cleaning products under the Arm & Hammer and OxiClean brand names. The company was founded in 2000.

Private Equity Group

Headquartered in Cleveland, Resilience invests in niche-oriented manufacturing, value added distribution and business service companies with sustainable market positions. Resilience provides a flexible transaction approach to accommodate the needs of businesses and sellers.

Since its founding in 2001, Resilience has raised and advised funds with aggregate capital commitments in excess of $675 million on behalf of its global investor base, which includes pension funds, insurance companies, foundations and endowments, fund of funds, family offices and high net worth individuals. These funds have been invested in 83 companies under 41 platforms in numerous industries.

Established in 1978, Herbert Mines is a specialist search firm focusing on the retail, fashion and apparel, beauty, consumer products and services, hospitality, leisure, restaurant, and digital/technology industries. The firm is noted for its C-suite recruiting work.

At Herbert Mines Associates, Ms. Augustine is responsible for placing senior-level executives in a broad range of assignments in the retail and consumer products industries. She brings over 20 years of Wall Street experience, including 10 years of asset management as a portfolio manager at JP Morgan and as an equity analyst focused on investments in the consumer space at Hilltop Park, a global long short hedge fund. Earlier in her career, Ms. Augustine spent 12 years on the sell-side and was an Institutional Investor top ranked equity research analyst following a broad range of retailers during her career including big box discounters, department stores, dollar stores, specialty apparel retailers/branded apparel and footwear companies.

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