Bluestem Group Inc. today announced that Mark Williams joined Bluestem Brands in August 2018 as President of its Northstar Portfolio. Prior to joining Bluestem, Mr. Williams served as President, Financial Services and SVP, Loyalty and Capability Marketing at Best Buy. Previously, he held a variety of positions of increasing responsibility within the My Best Buy loyalty program, Geek Squad Marketing and Marketing Operations divisions. Prior to Best Buy, Mr. Williams led the Credit Card Global Center of Excellence within General Electric’s GE Money division and served as general manager of General Electric’s relationship with Hudson’s Bay Co. Mark came to America to build a consulting business for MasterCard WorldWide leveraging his experience of payments consulting in Europe.
Lisa Gavales, a member of Bluestem’s Board of Directors and interim Chief Executive Officer of the Company, commented, “We are excited to welcome Mark to the Bluestem team. He brings more than 30 years of combined experience in Financial Services, Marketing, and Retail to the role. During his 10 years at Best Buy, Mark led the financial services business for the company and led the expansion of the very successful My Best Buy credit card program. I look forward to partnering with Mark as we continue to execute our strategies for the Northstar Portfolio.”
Mark Williams, President of Northstar Portfolio, stated, “I am very pleased to be joining Bluestem and excited to draw from my background as I lead the Northstar team. My primary focus will be on driving growth in the business by building upon the product enhancements already underway and further leveraging our digital capabilities to effectively market to new and existing customers. I believe that we have a meaningful opportunity to leverage our position within the market to deliver consistent sales and profitability growth over the long term.”
Gene Davis, Bluestem’s Executive Chairman, added, “We are delighted to have Mark on our leadership team. His background is an ideal fit for the Northstar Portfolio. We look forward to his contributions to our organization.”