By TESS STYNES
Macy’s Inc. named retail veteran Richard Lennox as the department chain’s new marketing chief starting Sept. 15, after a roughly four-month search.
The move comes as Macy’s reported another quarter of declining sales last week and unveiled plans to close an additional 100 stores. The appointment also comes as department stores are scrambling for ways to bring back shoppers that have been spending more online and at discount chains.
Mr. Lennox succeeds Martine Reardon, who stepped down earlier this year after 32 years with the department store operator.
Mr. Lennox has been marketing chief for Toys ‘R’ Us, where he is credited with leading the creation of the toy retailer’s Toys “R” Us “awesome” brand position and marketing campaigns.
He joined the toy store retailer in 2014 from Zales Corp. During his five year’s with the jewelry retailer, Mr. Lennox was part of the team that developed Zales’s turnaround program ahead of its acquisition by rival Signet Jewelers.
Previously he had been a longtime executive with J. Walter Thompson, where he headed its De Beers account. Mr. Lennox’s accomplishments included leading a team that developed De Beers ‘A Diamond Is Forever’ marketing campaign. During his tenure, spanning 1992 to 2009, Mr. Lennox also served as an account leader for major brands such as Kellogg, Nestlé and Unilever.