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Discovering the Next Chief Marketing Officer

The Chief Marketing Officer role has been rapidly evolving to address emerging business needs stemming from a dramatically altered market and consumer landscape.  Over the last 12 months, Herbert Mines Associates has assessed 135 senior marketing executives across consumer-facing companies with an eye towards understanding changing functional oversight, emerging skillsets and the factors involved in attracting top marketing talent.  

Click here to read our perspective on Discovering the Next Generation Chief Marketing Officer.

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